Discover our unique story and meet the team and family behind Lucinda’s Everlastings.
Our Unique Story
Lucinda’s Everlastings was born from a love of the iconic Australian everlasting flower.
Known for its delicate beauty and ability to attract thousands of tourists to Western Australia each year, this flower has historically been out of reach for the average gardener, available only in tiny seed packets too small to create a meaningful display.
This inspired Rob and Jen Warburton, along with their daughters Lucinda and Zara, to create Lucinda’s Everlastings in 2004. Their mission was to showcase the everlasting flower and make its seeds accessible to home gardeners, tourists, and seed supply companies.
Since its inception, Lucinda’s Everlastings has grown into a trusted supplier of both bulk and boutique quality seeds, sharing the joy of these stunning flowers with gardeners across Australia.
Our Story
As Featured In:
Our Farm
Our farm is located in the picturesque south of Mobrup Western Australia
Our farm is located in the picturesque south of Mobrup Western Australia, surrounded by tall eucalypts and rolling hills — an ideal environment for growing a wide range of agricultural products.
While Lucinda’s Everlastings has become a vibrant part of our farm life, it complements a larger, intensive farming operation. We produce sheep for wool and meat, as well as grains including canola, barley, and wheat.
Commitment to the Land
Caring for our land is central to everything we do. We have fenced off and revegetated all waterways on our property, and at the heart of our farm sits 100 hectares of untouched native bush, home to rare wildflowers and native wildlife — a space where we regularly enjoy bushwalks and time in nature.
Our commitment to sustainable land management has been recognised through numerous awards, including:
- Winner, Western Australian Primary Producer Landcare Award (2009)
- Runner-up, Great Southern Development Commission Medal in Natural Resource Management (2006)
- Telstra Business Awards, Accelerating Women
Our Land
Farming
Innovation in Farming
The Everlasting business complements our broadacre sheep and grain farm, bringing a new dimension to our operations.In 2004, we explored the idea of growing everlastings, and harvesting their seed through trial and error. Twenty years on, this innovation has grown into Lucinda’s Everlastings, producing and supplying seed across the nation.
By sharing our seed to so many, we are not only supplying a product that enhances biodiversity and supports native pollinators, we are also saving water by promoting Waterwise plantings.It’s part of our ongoing commitment to combining innovative agriculture with environmental stewardship!
Click here to read about our profile from the Outback magazine
Ready to Grow Your Own Field of Colour
Shop our homegrown Everlasting Daisy seeds and bring a touch of Kojonup beauty to your garden.