What Sabrina Haan says …

To successfully grow Everlastings;

‘First clear area from weeds and control snails. Everlastings can’t compete and pests can wipe out display in a few nights. In order to get better disperal of seed, mix it with sharp sand before spreading.
Lightly cover seed with soil or rake. Either tread seed or roll seed into soil. Water gently. Some gardeners cordon off an area until germination has occurred so early germinated seedlings are not trampled.’
Everlastings are self-seeding annuals and will reseed for years to come. They are drought and frost hardy and will flower much better if fertiliser is applied after germination.’